Rob Manuel

At last! We (meaning me and Cr3) have relaunched Sickipedia.

What you need to know:

The whole sick jokes project hasn’t just been an attempt to get 100% filth into the British Library, but also a (not so) secret attempt to test my theories of marketing.

My little idea is “give away the book and more people would buy it.” Not really a paradox, but simply that a PDF copy allows people to enjoy the material, but isn’t really a suitable gift for a birthday present.

“Oooh. A 14MB email attachment, your generosity is really spoiling us.”

Hence, give it away, and maybe people will buy a copy for a friend. That’s assuming they think the book is good of course.

Gah, but fuck it, here we go. Here’s the book for free, and hopefully the Amazon sales rank won’t plummet to zero.

And here’s the magic link: www.SickJokeBook.com, go crazy.

And with that, the Sick Joke project is nearly over. Well barring the soon to be re-launched, bigger and better Sickipedia…

The Sick Jokes thing is selling well enough for the publisher to start making noises that they’re interested in a follow up.

But what exactly?

I asked a few friends, one said, “I think you should write a ‘proper’ book. How to get 1,000,000 hits in one day. It’d be the bible for viral people everywhere.”

Sadly this would be a very short book, as the only secret is “make it good”.

Or in more detail: Pick an area that you have some insight into, make it easy to comprehend, add a few jokes if you can think of them, tell everyone you know and hope for the best.

So, over to you. Got any ideas?