Birthday Cats
A song / video produced for JibJab by me and Dave. This is the second version (they hated the first version), and I thought up the rough idea for the video in Old Street tube station 1hr before the first Sickipedia night. I was waving my fingers around going, “it could be like this!”. For the actual production Dave drew some lovely kittens, we stuck them to his hands and I tried to keep the camera still so I’d be able to edit it together. BTW: My favourite line in this is “Happy Birthday, it’s catty purrday!” which comes from a joke I have with my 4 year old son about giving our cat Rocky a birthday.
Alien at the Bottom of the Garden
To support a Channel 4 TV program Generation XXL – about overweight children – C4 asked me to produce a tamagotchi style game on didn’t mock the subject matter. A pretty difficult brief for me so I dragged in Matt Round and it was his brilliant insight that making the main character an alien would solve many of the problems. Well done Matt!
Play ‘Alien at the Bottom of the Garden’
Ego press – not sure why but there was a tiny flurry of mentions of B3ta and myself in the press at the end of 2009.
- B3ta listed in The Guardian’s 100 essential websites. They’re pretty accurate in their write-up too: “B3TA Beyond classification; its forum has spawned many memes … and more than its fair share of trolls.”
- 5 British web celebs more important than Stephen Fry – according to The Mirror, this includes me. My wife took the piss out of this so long, and so hard that she actually made me some mockery crockery to deflate a potentially engorged ego.
- Revolution Magazine’s Future 50 – thanks to the inspirational Rory Sutherland I get a mention in this list of “marketers, authors, entrepreneurs, and thinkers who will shape the digital industry of tomorrow.” Ego overload! BTW: Rory – best known as the Executive Creative Director at Ogilvy – did a great talk at TED called Life Lessons from an Adman, you should watch it.



