Skittles.com is doing a PR stunt – they’ve redirected their homepage to a twitter search on the word skittles. There’s no way to censor this – hence it’s marginally amusing to those inclined to say RUDE THINGS.
Here. Look – I managed to get some message about “anal cunt” to appear on their home page. Fantastic. I’m a big boy and my parents are proud of me.
What I didn’t expect is that my message would be retweeted several times by other peeps:
Thought I’d take a screengrab as I was pleased with myself – partly as I’m only dipping my toes in twitter and this is the first time I’ve ever felt a real inkling of its power.
Quite what Skittles make of it all is anyone’s guess – yes they’ve got their brand mentioned everywhere, but at what cost? Annoyed mums seeing rude messages? I’d pay a good 50p to sit on a few meetings and see how it’s going down internally.